Television: Online Video

http://www.youtube.com/watch?v=vSLoTJySZmg 

Length- 1:02

Description- This video from youtube.com is candidate Jerry Brown's new campaign ad. In the ad it shows several clips displaying  the similarities between his competition, Meg Whitman and current governor Arnold Schwarzenegger.

Chapter 1: Introduction

Question: How has modern mass media effected the government election process in the United States? Do you believe it has had a positive or negative impact? Why?

Answer: Modern mass media allows candidates to go directly to the people rather than working their way up through the ranks of the two major political parties. (opinion of impact and why) E.g. I believe that modern mass media has had a negative  impact on government elections in the United States. I think that it has turned political campaigns into childish sports like contests in which irrelevant bashing of the competition through short tv/radio/internet ads are their main influence on voters. I also believe that because of modern mass media elections are now decided primarily by the amount of money behind a campaign rather than the quality of the candidate.