Magazine Pitch: Sports Influences

Magazine pitch to publisher

SPORTS INFLUENCE-

Title: Sports Influence.

Concept: Sports Influence is about the influence sports has on peoples lives, whether it be Pro/college athletes, children in sports and their parents, or even fans, there is no limitation. Sports Influence will also cover pro & college sports highlights, scores, and news like other sports magazines (ESPN magazine, Sports Illustrated) but but unlike those magazines it is not the main focus. The main focus is to investigate the influence sports has on peoples lives, young or old, man or women, pro or peewee, fan or critic.

Readers: Sports Influence has the potential to have a very broad psycho/demographic, without jeopardizing the interests of advertisers. Today in the United States sports are not only entertainment, hobbies, and a means of exercise, they are a part of our culture. Therefor sports have an influence on the lives of a broad span of people, so Sports Influence demographic/psychographic is (but not limited to)- Parents whose children are playing sports, individuals who have been involved or are currently involved in sports on any level (players,coaches,referees etc.), fans or critics of sports, and anyone who is interested in sports and the influence they have on our lives (positive or negative). As you can see readers of Sports Influence are not subject to their age, gender, or ethnicity.

Competition: Thanks the magazine's (Sports Influence) new and unique approach on the subject of sports, and it's potential for such a wide audience, the competition will be minor.

Potential advertisers: 


Sporting goods/Athletic&Active wear (E.g. Nike, Adidas Reebok, Under Armour, Spalding, Wilson etc.)  
- A sizable amount of our readers are current or former athletes, so our readers have a need for the sports equipment that is needed or will help them excel in their sport. Even If the reader never played or no longer plays a sport there is a good chance fitness is important to them and that they are active people that require the proper athletic/active wear. Therefor the example corporations I have listed will have the right audience to promote their product to.

Fitness products (E.g. Bowflex, Xterra, P90x, Women's Health: Total Workout, GNC, Vitamin Shop, Nutri-system)  
- As mentioned earlier a sizable amount of our readers consider fitness to be important, so fitness products like exercise equipment, exercise routines/dvds, and dietary supplements/vitamins would be ideal products to advertise in Sports Influence.

Financial institutions, and services (E.g. Chase, Capital One, Wachovia, E*Trade)
- I good amount of the psycho/demographic of Sports Influence are middle aged and/or parents. During this time of their lives one of their biggest concerns if not the biggest is their financial well being to ensure a timely retirement, their Children's college education, and/or comfortable lifestyle. Therefor advertisements for financial institutions and services would be beneficial to the Institution.

College's (E.g. Major Universities, trade schools such as Wyotech, ITT Tech, or Everest, and Univ of Phoenix or similar colleges)
-Current and future high school/community college students and athletes will be reached through advertisements for Universities. Also online colleges such as Univ of Phoenix, and trade schools such as Wyotech or Everest College would have success in advertising through Sports Influence. 


Television providers (E.g. Comcast, AT&T, Direct TV, Dish Network.) 
-It is a constant competition between the major television providers (Comcast, Direct TV,  for each others customer base through marketing. The major providers use a lot of different bargaining tools to market their product. One of the main things the main providers offer are sports. Each provider claims to have the best sports programing, with the most sports channels, the most HD sports, and the best deals on sports packages. It is my opinion that Direct TV would be the best provider to do business with because they are the only provider that offers the opportunity to purchase packages in each major sport that allow you to view every game from every team.

Potential premier issue articles-

-"Helping Your Child Choose the Right Sport."
-"This Months Top 5 Influential Sports Moments"
-"Brett Favre: No Longer the Role Model we Presumed?"
-"Impact of 30 for 30's Once Brothers": The Story of a Wars Impact on a Team and a Friendship.  . Vlade Divac says "I hope our story provides a valuable lesson."
-"The New And Improved Ron Artest, All Thanks To Therapy."- Artest encourages kids & young adults not to be embarrassed to seek therapy or counseling.


Premier Issue Cover Description-

 The premier issue cover will feature a the latest picture of Brett Favre close to tears that was taken last week.To elaborating on the cover photo, around the bottom of the page in the biggest text used for a headline, in purple, it will read, "IRON MAN A BAD INFLUENCE?" In smaller letters directly bellow that it will read "On the field, Favre's enthusiastic approach to the game is the model example for any athlete, but is his behavior off the field bad for the NFL?" "Pg 47"(in smaller letters). It will have the title (Sports Influence) on the top of the page in large bold red letters. On the left side of the cover there will be two headlines, one below the other both a little bit smaller than the one about Favre. In red they will read "Helping Your Child Choose The Right Sport (pg 24) and "30 for 30's Once Brother's: Vlade Divac Hopes He and Drazen's Story Can Provide a Valuable Lesson. (pg. 17).